Web designer and training portal developer

At Finance Concepts LLc

TimeFrame: Sep 2017 – Aug 2022

Company Overview: Finance Concepts LLC is a small to mid-sized B2B company specializing in maximizing dealership finance department revenue. The company provides comprehensive training programs designed to enhance dealer personnel’s expertise through an effective, compliant, and professional curriculum.

Business Goals

  • Increase brand awareness and digital presence.

  • Enhance client acquisition and engagement within the dealership industry.

  • Streamline training resources and improve user experience for dealership clients.

Target Audience Insights

  • Automotive dealership owners, finance managers, and decision-makers in B2B finance services.

  • Focused on educational and value-driven marketing to build trust and authority in the industry.

Key Strategies Implemented

  • Developed and optimized a professional company website to improve accessibility, usability, and engagement.

  • Designed and integrated a comprehensive training portal, consolidating product information and training resources for dealership clients.

  • Created a streamlined registration portal for in-person training, enhancing efficiency and user satisfaction.

Campaigns & Projects

Website Development & Optimization

  • Successfully launched and managed Finance Concepts’ website, ensuring 99% uptime and up-to-date content on WordPress.

  • Led content optimization efforts, resulting in a 15% increase in user engagement within the first quarter post-launch.

Training Portal Implementation

  • Designed and integrated a comprehensive training portal, allowing account managers to assign and track customer training.

  • Improved training completion rates by 30% and streamlined access for over 200 users.

Training Registration System

  • Developed a user-friendly in-person training registration system using Google Forms and Google Docs.

  • Reduced registration time by 40% and improved user satisfaction by 25% (based on feedback surveys).

Leadership & Team Contributions

  • Collaborated with account managers to optimize training assignments and resource distribution.

  • Led creative discussions on website improvements and UX design enhancements.

Below are samples of my work done in this role