MARKETING STRATEGIST AND GRAPHIC DESIGNER
My experience at Folsom Cigars & Lounge was a dynamic and rewarding journey in the world of branding and design. As part of a re-branding project, I was entrusted with the task of revamping the store's entire image. My primary objective was to breathe new life into their logo while retaining the original typeface, resulting in a logo that exuded class and clarity, all while incorporating a subtle cigar shape into the design. This reimagined logo set the tone for a unified business identity that reflected the store's sophisticated ambiance. I also had the opportunity to craft visually appealing marketing materials, including a flyer and bi-fold brochure, which served as powerful tools to promote their products and services. Moreover, I developed a seven-page website, covering essential sections such as home, cigar, lounge, membership, events, and contact pages. My involvement extended beyond the initial design work, as I also managed the website, ensuring its ongoing relevance and user-friendliness. This experience was not just about design but about successfully spearheading a comprehensive rebranding effort, aligning the store's image with its business goals and enhancing its presence in the market.
