Marketing and Branding specialist

At Finance Concepts LLc.

Timeframe: August 2022 – March 2024

Company Overview: Finance Concepts LLC is a small to mid-sized B2B company specializing in maximizing dealership finance department revenue. The company provides comprehensive training programs designed to enhance dealer personnel’s expertise through an effective, compliant, and professional curriculum.

Business Goals: Increased brand awareness, client acquisition, and engagement within the dealership industry.

Target Audience Insights:

  • Automotive dealership owners, finance managers, and decision-makers in B2B finance services.

  • Focused on educational and value-driven marketing to build trust and authority in the industry.

Key Strategies Implemented:

  • Developed compelling elevator pitches and presentations to attract dealer clients.

  • Designed customized marketing materials tailored to dealership needs.

  • Managed HubSpot email campaigns to nurture leads and drive conversions.

  • Enhanced Finance Concepts’ social media presence (LinkedIn) through engaging content creation.

Campaigns & Projects

Integrated Marketing Campaigns

  • Developed multi-channel marketing campaigns utilizing email, print collateral, and presentations to improve dealer sign-ups.

  • Created targeted messaging that addressed dealership pain points, increasing client engagement and trust.

Social Media Management

  • LinkedIn Growth: Created engaging content that improved audience interaction and brand recognition in the dealership finance industry.

  • Best-performing posts included industry insights, success stories, and client-focused content.

Content Marketing

  • Designed and executed HubSpot email marketing campaigns, leading to an increase in dealer sign-ups.

  • Developed leave-behind materials and custom flyers to reinforce brand messaging after in-person presentations.

Data & Performance Metrics

  • Crafted engaging elevator pitches and presentations to promote Finance Concepts’ offerings, resulting in a 25% increase in dealer client sign-ups over six months.

  • Developed and launched effective email marketing campaigns using HubSpot, achieving an email open rate of 32% and a click-through rate of 15%, significantly exceeding industry averages and expanding customer reach by 20%.

  • Implemented cohesive design strategies that strengthened brand recognition among dealership clients, contributing to a 20% increase in customer retention rates and enhancing Finance Concepts' market positioning.

Leadership & Team Contributions

  • Collaborated with Account Managers and Production Managers to develop customized marketing materials.

  • Contributed to team brainstorming sessions, introducing fresh marketing ideas and branding improvements.

Below are samples of my work done in this role