Visual Identity specialist

At Finance Concepts LLc.

Timeframe: Sep 2015 – Sep 2017

Company Overview: Finance Concepts LLC is a small to mid-sized B2B company specializing in maximizing dealership finance department revenue. The company provides comprehensive training programs designed to enhance dealer personnel’s expertise through an effective, compliant, and professional curriculum.

Business Goals

  • Develop a strong and cohesive visual brand identity.

  • Enhance training materials and marketing collateral to improve engagement.

  • Ensure consistency across all branding and design elements.

Target Audience Insights

  • Automotive dealership owners, finance managers, and decision-makers in B2B finance services.

  • Prioritized clarity, engagement, and professionalism in visual communication to build trust and authority.

Key Strategies Implemented

  • Designed visually captivating course booklets and presentations to effectively communicate complex concepts.

  • Developed engaging marketing materials, including logos, brochures, flyers, and reports, ensuring brand consistency.

  • Collaborated with account managers, production managers, and office staff to align branding with company values and market expectations.

Campaigns & Projects

Compelling Visual Communication

  • Designed professional training materials, including course booklets and visual presentations, to enhance educational impact.

  • Created high-quality infographics and visual aids to simplify complex finance and insurance concepts.

Dynamic Presentation Design

  • Developed engaging PowerPoint presentations for Finance, Insurance, and product training sessions.

  • Utilized Microsoft Office and Adobe Creative Cloud tools to create presentations that enhanced audience understanding and retention.

Marketing & Branding Materials

  • Designed and refined logos, color palettes, and typography to create a cohesive brand identity.

  • Produced brochures, flyers, and reports, ensuring visually appealing and professional marketing materials.

  • Edited and enhanced existing materials to improve consistency, clarity, and engagement.

Team Contributions

  • Collaborated with account managers and production managers to align branding with organizational goals.

  • Led creative discussions to enhance marketing visuals and training presentations.

  • Ensured brand consistency across multiple departments through cross-functional teamwork.

Below are samples of my work done in this role