Digital Marketing Strategist (Volunteer)

Orangevale History Project/Museum (Non-Profit Organization)

Timeframe: November 2024 – Present

Organization Overview: Orangevale History Project & Museum is a 100% donation-supported nonprofit dedicated to preserving and sharing the history of Orangevale, California. The organization collects, documents, and presents historical accounts through research and community engagement to keep the area's heritage alive.

Goal of My Role at OVHP:

  • Enhance engagement and expand community reach through social media and digital marketing.

  • Share Orangevale’s rich history and mission to provide valuable insights.

  • Increase membership by showcasing benefits and reaching a broader audience.

  • Promote fundraising campaigns to drive awareness and support.

  • Foster meaningful interactions to strengthen community involvement.

Target Audience Insights:

Our primary audience includes Orangevale residents, history enthusiasts, educators, and local community members interested in preserving and learning about the area's heritage. We also target potential donors, volunteers, and organizations that support historical preservation and community engagement.

As part of my role with OVHP, I collaborated with the marketing team to develop a targeted digital marketing strategy based on our audience. We decided to focus on YouTube, Facebook, and Instagram as our primary digital marketing channels.

OHP already had a strong tradition of hosting monthly in-person community meetings on the first Wednesday of each month. These meetings serve as an opportunity for traditional and print marketing, featuring a presentation by the OHP president or a guest speaker on a topic related to Orangevale’s history. To support these efforts, I designed a tri-fold brochure that includes key information to distribute during these meetings. Additionally, I developed a comprehensive marketing plan covering all of our marketing channels, along with a content calendar to ensure consistent outreach.

I also collaborated with our marketing team to create a Community Engagement Journey Map, helping us better understand our audience funnel and identify ways to guide them toward becoming members, volunteers, or donors. Our marketing plan is reviewed and adjusted every three months based on collected data to optimize our outreach and impact.

I managed multiple workflows, set priorities, and ensured deadlines were met for content creation, event promotions, and strategic reviews, aligning with OVHP’s quarterly marketing assessment cycle. To support these efforts, I used Canva and Adobe Suite for content design, Microsoft Office Suite for documentation and reporting, and Monday.com to streamline project coordination and task tracking. Additionally, OVHP utilizes Givebutter for nonprofit fundraising, and I gained proficiency in using the platform to support donation campaigns and engagement initiatives.